Founder, Zyu

Zoen Tay

Zoen Tay started her skincare brand Zyu (pronounced as “z-you”) in 2019, just a month before the COVID-19 pandemic first hit Singapore shores. Derived from the Chinese word 珠 (zhu), which translates to pearl, the brand is inspired by the subtle yet luminous glow of pearls and it hopes to provide healthy and radiant skin with their products. Following in the footsteps of her parents, the young entrepreneur wishes to help the skin conditions of many by sharing her knowledge of skincare.

Zoen advises aspiring entrepreneurs to “know the reason behind your motivation and don’t forget it”.